What attracts younger drivers ?

   FORD SAYS THAT that the priorities of young drivers have definitely moved from handling to connectivity. young drivers
  That is why the company now makes as much noise at consumer electronics fairs as at motor shows. young drivers
  Ford chief Alan Mullaly made his address to the 2011 Geneva show remotely from the CeBIT electronics fair, which he considered more important. Ford will make a keynote address at the IFA consumer electronics fair in September, where it will announce a raft of carspecific apps. young drivers
  So will Ford forget about ‘physical’ handling in order to concentrate on the virtual world? Ford says that vehicle dynamics are a core part of its brand and, without a credible brand, consumers will not consider the product in the first place.
 Therefore, it sees the ‘physical’ and the virtual as complementary.  Over at Citroën, traditionally a strong brand with the under-30s since the days of the Saxo, young buyers are being offered the C1 with a telematics box to reduce insurance premiums. Not that selling to young buyers is straightforward. Ten years ago, Citroën commissioned a Channel 4-branded booklet to explain to resentful young drivers that cars are not like phones; they do need servicing and owners do have to pay.